UK Based Intergrated Electronic Marketing

Search by tag 'Data Management'


Tags: Event Management, Campaign Management, Data Management, Emails, Surveys

MailAgent is an integrated, customisable marketing system that has been designed to increase the effectiveness of your marketing with immediately visible results. See how easy the MailAgent Systems are to use, take the Live System Tour and get a real life walk through the service. MailAgent can be managed in-house as a simple self-service package, the system can be increased to a fully managed and completely customised service allowing the clients complete flexibility in campaigns. Realtime tracking and visual reporting shows exactly where...

Is your list getting smaller?

Tags: Data Management, Direct Mail

Depending on when you began to get involved in email marketing, you will be more or less familiar with the challenge of trying to keep readers of your emails interested whilst at the same time keeping the overall process efficient and timely. This article raises a number of different issues from content writing and subject lines through to click through rates, design and list building... but the area of focus today is data and the key issue of maintaining a decent and healthy list. Many of our clients have over the years faced the challenge of...

Bespoke Development

Tags: Bespoke Development, Data Management

The experienced MailAgent bespoke development team are happy to discuss any bespoke requirements that you may have that are related to the core of the MailAgent Marketing Platform Functionality. We can offer a number of different initiatives including: Dedicated batching and mailing programs XML feeds for transactional e-mails Bespoke reporting and data processes Fax sending Whatever your requirements, we will always listen to you and will be happy to come up with some bespoke strategies to fit your needs. For more information contact...

Event Management

Tags: Automatic Audiences, Data Management, Event Management

In addition to the standard data capture and data management that the MailAgent Direct Marketing platform offers, MailAgent can also offer an Event Management System which can cater for one-off events to multiple targeted events attended by thousands of people. Whatever size the event is, knowing who to target and when can make or break the viability of an event.An event can be created very quickly and real-time registrations can be managed immediately through the MailAgent Event Management System. All data is directly transacted in the...

Direct Mailing

Tags: Automatic Audiences, Campaign Management, Data Management, Direct Mail

Direct Mailing you may say is nothing new

Custom Survey Builder

Tags: Data Management, Surveys

Using the MailAgent Survey Platform you can load a survey into the MailAgent System and the database is created for you. Pre-population of the form is enabled using standard MailAgent matching code and the whole process is tracked in the normal MailAgent fashion. You can create a survey in minutes without coding or HTML knowledge. Simply load up the campaign and a validated form links automatically to the MailAgent Direct Marketing Platform enabling you to email contacts and create the database where you can review the real-time responses to...

Testing Times

Tags: Campaign Management, Data Management, Marketing, Usability Testing

The e-medium is a direct marketer's dream come true and one of the most effective tools in the business of testing.  On average, 80% of responses come within 48 hours of the dispatch of the campaign, so it offers a cheap and efficient method of doing what every direct marketer loves to do best: TEST   There is no limit to the variables that can be reasonably tested by email, but, like all other forms of testing, some key rules apply which, if overlooked can be disastrous.  Segment Size  The results on which you are basing your decisions...

The Secret Of Good Lists

Tags: Campaign Management, Data Management, Direct Mail, Emails, List Management, Marketing, Tracking

We're often asked if we can provide lists for our clients and what sort of considerations to take into account when looking for lists to rent.   Mailing a bad list can lead you to assume (incorrectly) that cold lists don't work.  Remember: the list is THE most important factor in any email campaign - far more than the creative or the timing.  Get your list wrong and you can forget the rest. How To find a good List Brokers  A good reputable list broker is the best starting point. Look for a company with a long track record with...

EU Directive Action List

Tags: Data Management, Emails, Marketing, Online, Privacy, Spam, Telemarketing

Now is a good time to put your house in order following the implementation of the EU Directive on Privacy and Communications. It is worth adopting some of the advice in your e-marketing activities. 1. Mail your customers to ask them to opt-in to receiving further emails and newsletters from you.   2. Have a Plan B for contacting customers - it may require you to phone or write to ask their permission to email them.   3. Check the status of your database and see what permissions you have in place.  4. Consider using incentives to...

Mastering Metrics

Tags: Campaign Management, Data Management, Deliverability of Solutions, Direct Mail, Email Newsletters, Emails, HTML Coding and Design, HTML Templates, List Management, Marketing, Online, Telemarketing, Tracking

The glory of online marketing is that with the right technology, everything can be measured.  It's true that, compared to conventional paper-based direct marketing, online marketing offers greater depth and variety of customer feedback, and it's all available so fast. In 48 hours, over 80% of your email response will be known. You'll be able to see when the email was opened, what was clicked on and what the customer went on to do.   We no longer live in an age where 50% of our advertising is wasted but we don't know which 50%. Marketing...

MailAgent Ltd
John Dickinson Enterprise Centre
London Road Herts. HP3 9QU
Tel: 0333 577 0153
Fax: 01442 242 484

Copyright © 1993-2019 MailAgent Ltd.